Singapore Pools’ Corporate Social Responsibility Initiatives

Since its inception in 1968, singapore pools has played a key role in providing legal gambling options to Singaporeans. Its popular lottery games like Toto and 4D give participants the chance to win attractive cash prizes if they match their numbers. Meanwhile, sports betting allows them to enjoy the thrill of watching live matches and placing bets based on their predictions. And with online gambling, customers can access their favorite games from anywhere they have an internet connection. However, while a number of these gambling options provide convenience and fun, it is important to gamble responsibly and within your means.

In addition to leveraging its IT infrastructure and resources, Singapore Pools is also committed to creating social impact in the community. In 2018, the company set up iShine Cloud, a charity that provides other charities with an integrated suite of technology solutions, helping them to improve productivity, governance and efficiency of operations.

The company is reinventing giving for an ever-changing world. Its commitment to charitable causes is complemented by a range of other initiatives that support people with different interests and needs. For instance, it has partnered with a wide range of community organisations to help them create digital products that can benefit people with disabilities or other vulnerabilities. Its employee volunteers also take part in the Community Chest Heartstrings Walk, a major annual fundraising campaign that supports more than 100 social service organisations.

To ensure a consistent and secure experience for its customers, singapore pools has shifted from a traditional counter-service model to a digital-first strategy. It has also developed an online platform that enables customers to onboard, manage their accounts and place bets from any device. Its new IT systems are also supported by a robust security framework that has helped to reduce the number of cyber incidents and improve customer service.

In its quest to enhance customer satisfaction, the company has redesigned its corporate purpose adoption journey and established a dedicated team to monitor and assess their impact across four key areas: People, Society, Governance and Environment. This has enabled them to better understand their stakeholders and develop more meaningful engagement programmes. As a result, they were recently conferred the national Company of Good — 3 Hearts recognition by NVPC.

In order to enhance its operational reliability and to meet its growing demand for online betting, singapore pools has migrated its on-premises applications monitoring system to Oracle Cloud Infrastructure (OCI). OCI provides enhanced visibility and actionable insights to ease management across all layers of the IT stack. This has reduced the time to identify and resolve complex issues to minutes, compared to hours previously. The company also benefits from the scalable and reliable environment that OCI provides, allowing it to quickly respond to spikes in traffic and improve its online betting services. Moreover, OCI enables Singapore Pools to detect and diagnose issues before they affect performance or lead to outages. By doing so, it is able to ensure that its customers receive the best betting experience possible.

By Beck-Web
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